The problem
- Most of your ticket volume is the same questions on repeat—deadlines, policies, prices, "how do I…". Each one costs agent minutes and makes everyone wait longer.
- Help-center search rarely saves the day: customers can't find the page, or the page is out of date—so they open a ticket anyway.
- Publishing more articles doesn't fix it. Without someone maintaining them, they go stale, contradict each other, and stop being trusted.